Link Exchange SEO and Add URL is a reciprocal link exchange tool that manages your website's link pages. First, the software helps find similar sites to trade links with and automates the email contact process. The program then automatically generates your link pages and integrates them seamlessly with your web site's design. This helps drive more people to your web site by increasing both link popularity and search engine ranking. Once your link pages have been posted, the tool maintains your link pages by constantly checking your partner sites to make sure they keep their link to you. The program also checks for dead links and broken links on your link pages. This web promotion and search engine optimization tool increases web traffic and internet marketing by helping you to build a network of links to your web site. If you already have a links page, Link Exchange SEO will import the links from your existing links page into your account with the click of a button.